# Influences on charitable giving for conservation: Online survey data of 1,331 respondents across the US, August 2017 ## Dataset - **Database Code:** SS007 - **Title:** Influences on charitable giving for conservation: Online survey data of 1,331 respondents across the US, August 2017 - **Abstract:** This dataset records survey data collected from an online panel of 1,331 anonymous, nationwide U.S respondents. Data collection was both initiated and completed in August 2017. Survey data is of two major types. The first type, information about respondents, includes (1) select background and demographic information; (2) a brief version of a social desirability scale, measured to test and control for potential bias related to socially desirable responding; and (3) a scale developed to measure moral inclusivity, conceptualized as the breadth of an individual’s moral community (i.e., to what extent do different types of entities “count,” in a moral sense). The second type of data records information about an experimental message manipulation featured in the survey. The dataset includes one variable indicating which of seven manipulated textual messages each respondent viewed, along with several variables used as metrics of response to the messages, including (1) attitudes toward the message; (2) hypothetical willingness to donate for the cause promoted in the message; (3) perceived moral salience of the message (i.e., the extent to which it was perceived as a matter of moral concern); (4) manipulation checks, to test whether the manipulated elements of the messages were perceived as intended, and (5) a donation set-up, in which individuals were given the option to donate between $0 and $5 for a conservation organization, from an incentive fee provided by the researchers. - **Keywords:** conservation; attitudes and perceptions; environmental ethics; public assessments; public values - **Temporal coverage:** 2017-08-18 to 2017-08-25 - **Principal Investigator:** Michael P. Nelson ## Data Entities 1. SS00701 ## Entity 1: SS00701 ### Attribute list - **DBCODE** — varchar, enum FSDB Database Code - **SS007** — FSDB Database Study Code - **ENTITY** — numeric(1), range 1.0000 1.0000, number Entity number - **QUALTRICSID** — numeric(1), range 1.0000 1331.0000, number Unique respondent identifier - **TIME** — numeric(1), range 221.0000 50378.0000, number of seconds of time Total time used to complete survey (milliseconds) - **GEND** — varchar, enum Self-identified respondent gender - **1** — Female - **2** — Male - **AGE** — numeric(1), range 18.0000 97.0000, number of years Respondent age - **AGE_RANGE** — varchar, enum Respondent age, binned by range - **1** — 18-24 - **2** — 25-34 - **3** — 35-44 - **4** — 45-54 - **5** — 55-64 - **6** — 65-74 - **7** — 75-84 - **8** — 85 and above - **INCO** — varchar, enum Respondent annual household income - **1** — Less than 15,000 - **2** — 15,000 to 24,999 - **3** — 25,000 to 49,999 - **4** — 50,000 to 74,999 - **5** — 75,000 to 99,999 - **6** — 100,000 to 149,999 - **7** — 150,000 to 199,999 - **8** — 200,000 to 249,999 - **9** — 250,000 or more - **99** — Prefer not to answer - **EDU** — varchar, enum Respondent highest level of education achieved - **1** — Incomplete Secondary (high school) Education - **2** — Secondary (high school) education - **3** — Some College, University, Technical School or Further Education - **4** — Associate’s Degree - **5** — Vocational or Technical Degree - **6** — Bachelor’s Degree - **7** — Master’s Degree - **8** — Doctoral or Professional Degree (PhD, Ed.D, JD, DVM, DO, MD, DDS, or similar) - **99** — Prefer not to answer - **RACE** — varchar, enum Self-identified respondent race/ethnicity - **1** — African American / Black - **2** — Asian / Asian American - **3** — Caucasian / White - **4** — Native American, Inuit or Aleut - **5** — Other - **6** — Native Hawaiian / Pacific Islander - **99** — Prefer not to answer - **ORG_DON** — varchar, enum In the past year I have donated money to an environmental organization. - **1** — Yes - **2** — No - **3** — Unsure - **ORG_VOL** — varchar, enum In the past year I have volunteered for an environmental organization. - **1** — Yes - **2** — No - **3** — Unsure - **ENV_ID** — varchar, enum I consider myself an environmentalist. - **1** — Yes - **2** — No - **3** — Unsure - **INATT_CON** — varchar, enum I think nature conservation is important. - **1** — Yes - **2** — No - **3** — Unsure - **POL_OR** — varchar, enum How do you self-identify politically? - **1** — Strongly conservative - **2** — Moderately conservative - **3** — Slightly conservative - **4** — Neutral/centrist - **5** — Slightly liberal - **6** — Moderately liberal - **7** — Strongly liberal - **8** — Libertarian - **9** — Other - **REL** — varchar, enum How religious are you? - **1** — Not at all religious - **2** — Somewhat religious - **3** — Very religious - **4** — Prefer not to say - **SODES_1** — varchar, enum It is sometimes hard for me to go on with my work is I am not encouraged. - **1** — T - **2** — F - **SODES_2** — varchar, enum I sometimes feel resentful when I don’t get my way. - **1** — T - **2** — F - **SODES_3** — varchar, enum On a few occasions, I have given up doing something because I thought too little of my ability. - **1** — T - **2** — F - **SODES_4** — varchar, enum There have been times when I felt like rebelling against people in authority even though I knew they were right. - **1** — T - **2** — F - **SODES_5** — varchar, enum No matter who I’m talking to, I’m always a good listener. - **1** — T - **2** — F - **SODES_6** — varchar, enum There have been occasions when I took advantage of someone. - **1** — T - **2** — F - **SODES_7** — varchar, enum I’m always willing to admit it when I make a mistake. - **1** — T - **2** — F - **SODES_8** — varchar, enum I sometimes try to get even rather than forgive and forget. - **1** — T - **2** — F - **SODES_9** — varchar, enum I am always courteous, even to people who are disagreeable. - **1** — T - **2** — F - **SODES_10** — varchar, enum I have never been irked when people expressed ideas very different from my own. - **1** — T - **2** — F - **SODES_11** — varchar, enum There have been times when I was quite jealous of the good fortune of others. - **1** — T - **2** — F - **SODES_12** — varchar, enum I am sometimes irritated by people who ask favors of me. - **1** — T - **2** — F - **SODES_13** — varchar, enum I have never deliberately said something that hurt someone’s feelings. - **1** — T - **2** — F - **MINC1_A1** — varchar, enum Every person has value above and beyond his or her usefulness for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC2_A2** — varchar, enum In general, I would say human suffering is a moral issue. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC3_A3** — varchar, enum As a basic principle, people ought to demonstrate respect for other individual people. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC4_Z1** — varchar, enum The wellbeing of an individual animal matters, even if it does not affect the wellbeing of people. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC5_Z2** — varchar, enum Every individual animal possesses a dignity that deserves respect. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC6_B1** — varchar, enum The wellbeing of individual plants is not a matter of moral concern to me. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC7_B2** — varchar, enum Every plant deserves respect as a living creature. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC8_E1** — varchar, enum People have a moral obligation to consider how their decisions might harm or benefit a species, even if the species has no apparent use. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC9_E2** — varchar, enum It makes no sense to talk about respecting a species. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC10_E3** — varchar, enum When people cause the extinction of a species, they have committed a moral wrong against the species. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC11_E4** — varchar, enum People have a moral obligation to consider how their decisions might harm or benefit an ecosystem, even if the ecosystem has no apparent use. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC12_E5** — varchar, enum It makes no sense to talk about respecting an ecosystem. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC13_E6** — varchar, enum When people cause the loss of an ecosystem, they have committed a moral wrong against the ecosystem. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC14_Z3** — varchar, enum If I had mice nesting in my walls, I would feel some guilt for exterminating them. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC15_Z4** — varchar, enum If I found a spider inside my house, I would hesitate to kill it. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC16_B3** — varchar, enum If I were weeding a garden, I would feel some remorse for killing the weeds. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC17_B4** — varchar, enum It is appropriate to feel grateful to the fruits and vegetables we eat. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC18_A4** — varchar, enum If I had to decide whether or not to do something that would harm myself, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC19_A5** — varchar, enum If I had to decide whether or not to do something that would harm my family, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC20_A6** — varchar, enum If I had to decide whether or not to do something that would harm Americans, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC21_A7** — varchar, enum If I had to decide whether or not to do something that would harm people in other countries, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC22_Z5** — varchar, enum If I had to decide whether or not to do something that would harm a dog, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC23_Z6** — varchar, enum If I had to decide whether or not to do something that would harm a bald eagle, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC24_Z7** — varchar, enum If I had to decide whether or not to do something that would harm a cow, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC25_Z8** — varchar, enum If I had to decide whether or not to do something that would harm a cougar, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC26_Z9** — varchar, enum If I had to decide whether or not to do something that would harm a fly, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC27_B5** — varchar, enum If I had to decide whether or not to do something that would harm a houseplant, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC28_B6** — varchar, enum If I had to decide whether or not to do something that would harm an oak tree, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC29_B7** — varchar, enum If I had to decide whether or not to do something that would harm a fungus, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC30_B8** — varchar, enum If I had to decide whether or not to do something that would harm a poison ivy plant, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC31_E7** — varchar, enum If I had to decide whether or not to do something that would harm an endangered species of elephant, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC32_E8** — varchar, enum If I had to decide whether or not to do something that would harm a local species of mosquito, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC33_E9** — varchar, enum If I had to decide whether or not to do something that would harm a tropical rainforest ecosystem, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC34_E10** — varchar, enum If I had to decide whether or not to do something that would harm an agricultural ecosystem, I would be making a moral decision. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC35_Z10** — varchar, enum A dog has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC36_Z11** — varchar, enum A bald eagle has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC37_Z12** — varchar, enum A cow has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC38_Z13** — varchar, enum A cougar has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC39_Z14** — varchar, enum A fly has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC40_B9** — varchar, enum A houseplant has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC41_B10** — varchar, enum An oak tree has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC42_B11** — varchar, enum A fungus has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC43_B12** — varchar, enum A poison ivy plant has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC44_E11** — varchar, enum An endangered species of elephant has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC45_E12** — varchar, enum A local species of mosquito has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC46_E13** — varchar, enum A tropical rainforest ecosystem has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MINC47_E14** — varchar, enum An agricultural ecosystem has value above and beyond any use it may serve for others. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **TRT_CAT** — varchar, enum Treatment received by respondent (see related file ) - **1** — Human binding - **2** — Human individualizing - **3** — Nonhuman binding - **4** — Nonhuman individualizing - **5** — Combined binding - **6** — Combined individualizing - **7** — Control - **TRT_ATT1** — varchar, enum The cause promoted in this flyer is worthy of support. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **TRT_ATT2** — varchar, enum The cause promoted in this flyer is important. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **TRT_ATT3** — varchar, enum I find the message in this flyer persuasive. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MOSA_1** — varchar, enum The message in this flyer makes me think about right and wrong. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MOSA_2** — varchar, enum The message in this flyer makes me think about my moral responsibilities. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MOSA_3** — varchar, enum The message in this flyer reflects my core moral beliefs. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **HYDON1** — varchar, enum If this were an outreach message asking you to support a real conservation organization, would you donate money to that organization right now? - **2** — Would not hypothetically donate - **1** — Would hypothetically donate - **HYDON2** — numeric(1), range 1.0000 20000.0000, number If you answered “yes” to the question above, how much would you be willing to donate? (US Dollars) - **HYDON3** — varchar, enum Denotes what sort of value was entered for hypothetical amount - **** — Zero - **1** — Discrete positive numerical value - **2** — Numerical value range - **3** — Question mark - **4** — Verbal written response - **MC1_MFI1** — varchar, enum This message is about trying to avoid harm. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC2_MFI2** — varchar, enum This message is about fairness. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC3_MFB1** — varchar, enum This message is about tradition. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC4_MFB2** — varchar, enum This message is about community. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC5_MWH** — varchar, enum This message expresses concern for people. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC6_MWNH** — varchar, enum This message expresses concern for non-human beings (like animals or plants). - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **MC7_EMO** — varchar, enum I have a strong emotional response to this message. - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree - **DON** — numeric(1), range 0.0100 5.0000, number Amount of money donated (US dollars) - **DON2** — varchar, enum Indicates whether the person made a donation - **** — Did not make donation - **1** — Made donation ## Attribute Definitions **AGE** Respondent age **AGE_RANGE** Respondent age, binned by range **DBCODE** FSDB Database Code **DON** Amount of money donated (US dollars) **DON2** Indicates whether the person made a donation **EDU** Respondent highest level of education achieved **ENTITY** Entity number **ENV_ID** I consider myself an environmentalist. **GEND** Self-identified respondent gender **HYDON1** If this were an outreach message asking you to support a real conservation organization, would you donate money to that organization right now? **HYDON2** If you answered “yes” to the question above, how much would you be willing to donate? (US Dollars) **HYDON3** Denotes what sort of value was entered for hypothetical amount **INATT_CON** I think nature conservation is important. **INCO** Respondent annual household income **MC1_MFI1** This message is about trying to avoid harm. **MC2_MFI2** This message is about fairness. **MC3_MFB1** This message is about tradition. **MC4_MFB2** This message is about community. **MC5_MWH** This message expresses concern for people. **MC6_MWNH** This message expresses concern for non-human beings (like animals or plants). **MC7_EMO** I have a strong emotional response to this message. **MINC1_A1** Every person has value above and beyond his or her usefulness for others. **MINC2_A2** In general, I would say human suffering is a moral issue. **MINC3_A3** As a basic principle, people ought to demonstrate respect for other individual people. **MINC4_Z1** The wellbeing of an individual animal matters, even if it does not affect the wellbeing of people. **MINC5_Z2** Every individual animal possesses a dignity that deserves respect. **MINC6_B1** The wellbeing of individual plants is not a matter of moral concern to me. **MINC7_B2** Every plant deserves respect as a living creature. **MINC8_E1** People have a moral obligation to consider how their decisions might harm or benefit a species, even if the species has no apparent use. **MINC9_E2** It makes no sense to talk about respecting a species. **MINC10_E3** When people cause the extinction of a species, they have committed a moral wrong against the species. **MINC11_E4** People have a moral obligation to consider how their decisions might harm or benefit an ecosystem, even if the ecosystem has no apparent use. **MINC12_E5** It makes no sense to talk about respecting an ecosystem. **MINC13_E6** When people cause the loss of an ecosystem, they have committed a moral wrong against the ecosystem. **MINC14_Z3** If I had mice nesting in my walls, I would feel some guilt for exterminating them. **MINC15_Z4** If I found a spider inside my house, I would hesitate to kill it. **MINC16_B3** If I were weeding a garden, I would feel some remorse for killing the weeds. **MINC17_B4** It is appropriate to feel grateful to the fruits and vegetables we eat. **MINC18_A4** If I had to decide whether or not to do something that would harm myself, I would be making a moral decision. **MINC19_A5** If I had to decide whether or not to do something that would harm my family, I would be making a moral decision. **MINC20_A6** If I had to decide whether or not to do something that would harm Americans, I would be making a moral decision. **MINC21_A7** If I had to decide whether or not to do something that would harm people in other countries, I would be making a moral decision. **MINC22_Z5** If I had to decide whether or not to do something that would harm a dog, I would be making a moral decision. **MINC23_Z6** If I had to decide whether or not to do something that would harm a bald eagle, I would be making a moral decision. **MINC24_Z7** If I had to decide whether or not to do something that would harm a cow, I would be making a moral decision. **MINC25_Z8** If I had to decide whether or not to do something that would harm a cougar, I would be making a moral decision. **MINC26_Z9** If I had to decide whether or not to do something that would harm a fly, I would be making a moral decision. **MINC27_B5** If I had to decide whether or not to do something that would harm a houseplant, I would be making a moral decision. **MINC28_B6** If I had to decide whether or not to do something that would harm an oak tree, I would be making a moral decision. **MINC29_B7** If I had to decide whether or not to do something that would harm a fungus, I would be making a moral decision. **MINC30_B8** If I had to decide whether or not to do something that would harm a poison ivy plant, I would be making a moral decision. **MINC31_E7** If I had to decide whether or not to do something that would harm an endangered species of elephant, I would be making a moral decision. **MINC32_E8** If I had to decide whether or not to do something that would harm a local species of mosquito, I would be making a moral decision. **MINC33_E9** If I had to decide whether or not to do something that would harm a tropical rainforest ecosystem, I would be making a moral decision. **MINC34_E10** If I had to decide whether or not to do something that would harm an agricultural ecosystem, I would be making a moral decision. **MINC35_Z10** A dog has value above and beyond any use it may serve for others. **MINC36_Z11** A bald eagle has value above and beyond any use it may serve for others. **MINC37_Z12** A cow has value above and beyond any use it may serve for others. **MINC38_Z13** A cougar has value above and beyond any use it may serve for others. **MINC39_Z14** A fly has value above and beyond any use it may serve for others. **MINC40_B9** A houseplant has value above and beyond any use it may serve for others. **MINC41_B10** An oak tree has value above and beyond any use it may serve for others. **MINC42_B11** A fungus has value above and beyond any use it may serve for others. **MINC43_B12** A poison ivy plant has value above and beyond any use it may serve for others. **MINC44_E11** An endangered species of elephant has value above and beyond any use it may serve for others. **MINC45_E12** A local species of mosquito has value above and beyond any use it may serve for others. **MINC46_E13** A tropical rainforest ecosystem has value above and beyond any use it may serve for others. **MINC47_E14** An agricultural ecosystem has value above and beyond any use it may serve for others. **MOSA_1** The message in this flyer makes me think about right and wrong. **MOSA_2** The message in this flyer makes me think about my moral responsibilities. **MOSA_3** The message in this flyer reflects my core moral beliefs. **ORG_DON** In the past year I have donated money to an environmental organization. **ORG_VOL** In the past year I have volunteered for an environmental organization. **POL_OR** How do you self-identify politically? **QUALTRICSID** Unique respondent identifier **RACE** Self-identified respondent race/ethnicity **REL** How religious are you? **SODES_1** It is sometimes hard for me to go on with my work is I am not encouraged. **SODES_2** I sometimes feel resentful when I don’t get my way. **SODES_3** On a few occasions, I have given up doing something because I thought too little of my ability. **SODES_4** There have been times when I felt like rebelling against people in authority even though I knew they were right. **SODES_5** No matter who I’m talking to, I’m always a good listener. **SODES_6** There have been occasions when I took advantage of someone. **SODES_7** I’m always willing to admit it when I make a mistake. **SODES_8** I sometimes try to get even rather than forgive and forget. **SODES_9** I am always courteous, even to people who are disagreeable. **SODES_10** I have never been irked when people expressed ideas very different from my own. **SODES_11** There have been times when I was quite jealous of the good fortune of others. **SODES_12** I am sometimes irritated by people who ask favors of me. **SODES_13** I have never deliberately said something that hurt someone’s feelings. **TIME** Total time used to complete survey (milliseconds) **TRT_ATT1** The cause promoted in this flyer is worthy of support. **TRT_ATT2** The cause promoted in this flyer is important. **TRT_ATT3** I find the message in this flyer persuasive. **TRT_CAT** Treatment received by respondent (see related file ) ## Enumerated Domains ### DBCODE - **SS007** — FSDB Database Study Code ### GEND - **1** — Female - **2** — Male ### AGE_RANGE - **1** — 18-24 - **2** — 25-34 - **3** — 35-44 - **4** — 45-54 - **5** — 55-64 - **6** — 65-74 - **7** — 75-84 - **8** — 85 and above ### INCO - **1** — Less than 15,000 - **2** — 15,000 to 24,999 - **3** — 25,000 to 49,999 - **4** — 50,000 to 74,999 - **5** — 75,000 to 99,999 - **6** — 100,000 to 149,999 - **7** — 150,000 to 199,999 - **8** — 200,000 to 249,999 - **9** — 250,000 or more - **99** — Prefer not to answer ### EDU - **1** — Incomplete Secondary (high school) Education - **2** — Secondary (high school) education - **3** — Some College, University, Technical School or Further Education - **4** — Associate’s Degree - **5** — Vocational or Technical Degree - **6** — Bachelor’s Degree - **7** — Master’s Degree - **8** — Doctoral or Professional Degree (PhD, Ed.D, JD, DVM, DO, MD, DDS, or similar) - **99** — Prefer not to answer ### RACE - **1** — African American / Black - **2** — Asian / Asian American - **3** — Caucasian / White - **4** — Native American, Inuit or Aleut - **5** — Other - **6** — Native Hawaiian / Pacific Islander - **99** — Prefer not to answer ### ORG_DON - **1** — Yes - **2** — No - **3** — Unsure ### ORG_VOL - **1** — Yes - **2** — No - **3** — Unsure ### ENV_ID - **1** — Yes - **2** — No - **3** — Unsure ### INATT_CON - **1** — Yes - **2** — No - **3** — Unsure ### POL_OR - **1** — Strongly conservative - **2** — Moderately conservative - **3** — Slightly conservative - **4** — Neutral/centrist - **5** — Slightly liberal - **6** — Moderately liberal - **7** — Strongly liberal - **8** — Libertarian - **9** — Other ### REL - **1** — Not at all religious - **2** — Somewhat religious - **3** — Very religious - **4** — Prefer not to say ### SODES_1 - **1** — T - **2** — F ### SODES_2 - **1** — T - **2** — F ### SODES_3 - **1** — T - **2** — F ### SODES_4 - **1** — T - **2** — F ### SODES_5 - **1** — T - **2** — F ### SODES_6 - **1** — T - **2** — F ### SODES_7 - **1** — T - **2** — F ### SODES_8 - **1** — T - **2** — F ### SODES_9 - **1** — T - **2** — F ### SODES_10 - **1** — T - **2** — F ### SODES_11 - **1** — T - **2** — F ### SODES_12 - **1** — T - **2** — F ### SODES_13 - **1** — T - **2** — F ### MINC1_A1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC2_A2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC3_A3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC4_Z1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC5_Z2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC6_B1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC7_B2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC8_E1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC9_E2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC10_E3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC11_E4 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC12_E5 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC13_E6 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC14_Z3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC15_Z4 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC16_B3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC17_B4 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC18_A4 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC19_A5 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC20_A6 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC21_A7 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC22_Z5 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC23_Z6 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC24_Z7 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC25_Z8 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC26_Z9 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC27_B5 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC28_B6 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC29_B7 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC30_B8 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC31_E7 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC32_E8 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC33_E9 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC34_E10 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC35_Z10 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC36_Z11 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC37_Z12 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC38_Z13 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC39_Z14 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC40_B9 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC41_B10 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC42_B11 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC43_B12 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC44_E11 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC45_E12 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC46_E13 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MINC47_E14 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### TRT_CAT - **1** — Human binding - **2** — Human individualizing - **3** — Nonhuman binding - **4** — Nonhuman individualizing - **5** — Combined binding - **6** — Combined individualizing - **7** — Control ### TRT_ATT1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### TRT_ATT2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### TRT_ATT3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MOSA_1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MOSA_2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MOSA_3 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### HYDON1 - **2** — Would not hypothetically donate - **1** — Would hypothetically donate ### HYDON3 - **** — Zero - **1** — Discrete positive numerical value - **2** — Numerical value range - **3** — Question mark - **4** — Verbal written response ### MC1_MFI1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC2_MFI2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC3_MFB1 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC4_MFB2 - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC5_MWH - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC6_MWNH - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### MC7_EMO - **1** — Strongly disagree - **2** — Disagree - **3** — Somewhat disagree - **4** — Neither disagree nor agree - **5** — Somewhat agree - **6** — Agree - **7** — Strongly agree ### DON2 - **** — Did not make donation - **1** — Made donation